The Vilbil Blog

Introducing Interactive Streaming: The Future of Virtual Museums and Galleries

11 January 2025, Sofya Zozulya

For more than a decade, cultural institutions have experimented with digital exhibitions and virtual galleries. Each new wave of technology — from WebGL to VR headsets — promised to transform how we experience art and cultural heritage. And while each step forward brought valuable lessons, the limitations were equally clear: clunky performance, long loading times, and experiences that rarely matched the elegance of their physical counterparts.
But today, a new technology has emerged that changes the equation entirely. It’s called interactive streaming, and it represents not just an incremental upgrade, but a fundamental shift in how digital cultural spaces can be built, accessed, and experienced.

From Heavy Graphics to Seamless Access

Interactive streaming borrows from a model we already understand: SaaS, or Software as a Service. Instead of running demanding 3D graphics on the visitor’s personal device, everything is processed on powerful servers in a data center. The visitor receives only the final result: a beautifully rendered video stream, while sending back lightweight control commands — rotate, zoom, move forward, or explore another gallery.
On the surface, it feels a bit like YouTube. The difference? Instead of passively clicking play, you are actively walking, turning, and interacting inside a richly detailed environment. There’s no headset, no download, no complex setup — just a browser window, and suddenly you are inside a museum.

Solving the Biggest Barriers

Interactive streaming addresses the two most persistent technical barriers that hindered earlier attempts at virtual museums:

Hardware Limitations

For years, the quality of digital museum experiences depended on the visitor’s device. High-quality graphics meant strong hardware, leaving many people behind. With interactive streaming, those constraints disappear. Whether on a smartphone or an old laptop, the experience remains seamless because all the heavy computation happens remotely, in the cloud.

Loading Times

Traditional 3D environments required visitors to download large models, textures, and data packages before seeing anything. Even a 10-second delay was enough to turn people away. Interactive streaming solves this with instant, real-time delivery. The museum loads in fractions of a second — the visitor enters immediately, without frustration.

And perhaps most importantly: interactive streaming transforms the nature of the experience. We’re no longer talking about clunky simulations or limited showcases. This is the Metaverse in Matthew Ball’s sense — a persistent, richly detailed, deeply personal space that fosters true presence. A museum of your own, on any device, with no barriers.

Building Virtual Museums with Unreal Engine

Technology alone is not enough. The value of interactive streaming lies in how it is applied — and for cultural heritage, that means building authentic, emotionally resonant virtual spaces.
Our virtual museums are constructed with Unreal Engine, one of the world’s most advanced real-time 3D platforms. Known for powering blockbuster games and films, Unreal gives us the creative tools to design digital cultural spaces with both technical precision and artistic vision.
These spaces can replicate existing museums down to the smallest architectural detail — or they can imagine entirely new galleries, specifically designed for a collection’s needs. The flexibility is extraordinary: a Gothic cathedral one day, a minimalist contemporary pavilion the next.

At the heart of these spaces are the artworks themselves, recreated as digital twins:
  • Paintings and flat works are captured with high-resolution photography.
  • Sculptures, ceramics, and decorative objects use photogrammetry to replicate every surface detail.
  • Architectural or archaeological sites employ aerial imaging, laser scanning, and complex workflows to capture full environments.
Each method ensures that what the visitor sees in the virtual space is not a mere image, but an accurate, dimensional reproduction of cultural heritage.

From Looking to Feeling

What makes a museum powerful is not simply the presence of objects, but the emotions they provoke: awe before a masterpiece, curiosity about a forgotten artifact, or even resistance when art challenges our assumptions.
Virtual museums built on interactive streaming aim to replicate this emotional resonance. They allow visitors not just to look, but to move, to zoom, to linger, and to explore at their own pace. It is participation rather than consumption, interaction rather than observation.
And the best part? This entire experience runs in a simple browser window. No installations. No technical hurdles. Just a link — click, and you are there.

The Best of Both Worlds

In the end, interactive streaming merges the emotional immersion of VR with the accessibility of the web. It allows museums and cultural institutions to reach global audiences without sacrificing authenticity or quality.
For institutions, it means broader access, new models of engagement, and the ability to share collections with audiences far beyond physical walls. For visitors, it means freedom: to explore, to connect, to experience culture anywhere, anytime, on any device.

This is precisely the vision behind The Vilbil: Online Hub for Art and Artists. The Vilbil is more than a digital museum — it’s a global online hub for artists and art lovers, designed to combine the best of interactive streaming with the universal language of art.
The Vilbil represents the next chapter: a virtual museum that doesn’t just showcase art, but creates a vibrant, inclusive ecosystem for discovery, ownership, and connection.